Challenge
A global leader in the biotech field launched a corporate-wide innovation initiative and established a dedicated innovation team. The team lead contracted with Catalyst to generate a slate of innovative ideas to present to a newly established cross-functional internal and external task force.
Strategy
- Identified cutting-edge thought-leaders in a range of biotherapeutic and device fields known for their ability to spot trends around the globe.
- Leveraged our vast network, augmented with our client’s, to solicit and secure thought-leader participation.
- Organized an interactive week-long, around-the-clock globally-moderated discussion to generate a slate of initial ideas for the client’s innovation team and taskforce to consider.
- Hosted discussion leveraging a new communications tool, successfully engaging experts to discuss anticipated next waves of innovation 5-10 years on the horizon.
- Shared the findings and insights from the interaction with the client.
Impact
- Several ideas stemming from these efforts were built into the company's innovative strategic planning and business development considerations.
- Nancy Myers was invited to serve as a member of the company innovation team and taskforce.
